We love helping businesses find B2B GTM success
We know there’s a better way
As founders and growth leaders, we know the challenges that come with building the right go-to-market strategy and revenue operations. Our mission is to help other mid-market leaders avoid the thrash.
Mike is a founder and operator with a knack for simplifying complex challenges in go-to-market and revenue operations. Engineer by training, he’s spent his career solving problems, building systems, and driving growth. Previously, Mike led the manufacturing vertical for a global professional services firm, founded and sold a health tech automation business, and even holds a patent in airline operations system modeling. Beyond the numbers and processes, he’s passionate about leading teams and fostering alignment. When he’s not working, you’ll find Mike coaching junior hockey or exploring the outdoors in the Pacific Northwest with his three kids.
With too many years in services to count, Chris has seen it all—the fun, the painful, and the patterns that foster client trust and drive growth. From writing ETL code in the early days to building global practices and optimizing end-to-end operations as COO of a top boutique services firm, Chris now advises and operates alongside businesses seeking focus, consistent execution, and the cutting edge of AI automation. When he’s not asking the 5 Whys or spotting glitches in the matrix, you’ll find him cheering on his daughters or chasing Type II fun in the Pacific Northwest.
Our keys to go-to-market success
Intentional Focus
Most companies try to say too many things to too many people. Define your ideal customer, describe their pain points, educate with content, build authority, nurture your audience. Don’t get stuck in the world of reactionary marketing.
Disciplined Execution
Scalability is about repeatable execution over time. Optimize your GTM engine for scalability by streamlining how you plan, create, and engage. This is why we built our playbooks.
Automation by Default
Businesses need to rethink not just how to execute, but which tools and resources are needed to compete in today’s AI-enabled economy. Low-code, nimble orchestration systems are the key to success.
Ready to find your breakthrough growth?
We love talking to founders, value creators, and revenue leaders trying to figure out their go-to-market systems. Want to find out if we can you with yours?
