When we launched Trelliswork in 2022, our goal was clear: help leadership teams create the clarity and alignment needed to sustain growth.
At the time, businesses were struggling to keep teams connected in increasingly complex, fast-moving environments. We saw firsthand how companies tried to solve these challenges with HR tech, engagement surveys, and productivity tools—but those solutions weren’t addressing the root issue. The real problem wasn’t engagement. It was operational misalignment.
Revenue teams—sales, marketing, customer success, finance—were working in silos, each with their own tools, goals, and metrics. This fragmentation slowed decision-making, created inefficiencies, and left leadership teams without a clear picture of how to drive growth. Trelliswork set out to fix this by building systems that helped companies unify their revenue operations, connect strategy to execution, and eliminate the disconnects that led to missed opportunities.
But as we worked with companies to solve these problems, we realized something: revenue operations alone wasn’t enough.
The Shift to GTM Engineering
We’ve learned that breaking down silos is just the starting point. What companies really need is a structured, scalable way to execute their go-to-market (GTM) strategy. Without a clear and repeatable GTM motion, businesses struggle to turn strategy into revenue—wasting time on misaligned efforts, underutilizing technology like HubSpot, and missing out on market opportunities.
This is where Trelliswork has evolved.
We’re no longer just solving for revenue operations; we’re engineering better go-to-market execution.
Today, we help companies rethink how they connect marketing, sales, and customer success into a single, high-functioning system. We work with teams to define their ideal customer profiles (ICP), streamline CRM processes, and implement AI-enabled playbooks that make GTM execution faster, smarter, and more predictable.
We started by solving for misalignment in revenue operations. Now, we’re helping businesses build repeatable, scalable GTM systems that drive real growth.
Let's Talk About Your Go-to-Market Strategy
If you're a mid-market company looking to improve your GTM execution, we’d love to hear from you. Whether you’re struggling with disconnected systems, an unclear ICP, or inefficient sales processes, we can help.
Start a conversation with us today and let’s build a go-to-market strategy that actually works.
